Having worked in the Pearl City event planning industry for almost 7 years there are not many surprises left – but occasionally I still get the, “They did what?” pass my lips! Why am I not surprised anymore – because over the years the number one rule for event planning is putting time into the pre planning of the event, and then planning contingencies for the exceptions that may happen?
So where do you start? As far out from the event date as possible as getting space is the first step. In Pearl City, where we do a lot of work, it is not unusual to be booking one year out at some of the venues, as they are booked solidly every week.
The first few decisions are the easiest. What is the budget? What is the event about? A party, corporate seminar, convention, festival, wedding, or an anniversary – the list is endless, but one thing remains constant once the event has a name and the type of event is decided, the next step will be to decide where to hold the event. This is where the real event planners stand out from the crowd. So you have an event – okay lets book a hotel is normally the next answer but why would you miss out on an opportunity to create a unique experience?
Your Main Purpose As a Wedding Planner
When planning an event, you must think about if you need centerpieces. Personally, centerpieces are one of my favorite parts of an event. They can be big, small, quaint, or flashy. Centerpieces can really add something to the event and make it look complete. There are some things to think about though. You don't want to make a centerpiece too tall that you can't see through at a social event. One time, we were planning a Christmas banquet and we thought it would be a great idea to use mini Christmas trees as the centerpieces, though we were wrong. The trees were too thick to see the people across the table, so the guests took the trees off of the tables. Talk about a centerpiece disaster. Another time, we planned centerpieces that had big, tall branches painted silver. These worked out fine because the branches weren't too flourished. You really have to think about the setting and events happening at your event when planning centerpieces, otherwise they can hinder the success of your event.
Invitations are not as simple as they appear to be. Invitations are the very first impression you make on your guests. You make the first impression completely without even seeing them and weeks in advance. Your invitation sets the tone for the event. Your guests get a feel for the event before attending.
How soon should you send them out you ask? If planning for a wedding, it is suggested you send them out 8 weeks before the wedding. If planning a party, it is suggested you send them out 3-6 weeks before the event depending on the specifics. Make sure you give people enough time to plan. Make sure to include all important event info, as well. Who, what, when, where, why, what to wear, and how to RSVP.
Get creative with your invitations! Personally I love invitations that are an actual object to be used. Maybe you make a mixed CD of your favorite songs and send that as an invite? When I was a kid, my mom always had the coolest invitations for my birthday parties. One time she laced shoe laces up a paper roller skate for a skating party. Another time she wrote all of the party info on a beach ball for a pool party. Your invitations don't just have to be paper sheets. Think outside of the box! It will also make your guests more interested and excited to come.
Some people argue that the best part of any event is the food. When choosing food for your event, you really need to think about the audience you're catering to.
Are you planning a kids or family event? Pizza is always a safe option for kids. Most children like pizza and it is easy for you. Planning an event for college students? College students just like free food. You're pretty safe with anything. As for adults, it depends on the formality of the event? A black tie affair, then of course you will have a course meal. A wedding? It's up to the couple if they'd rather go the buffet route or the plated meal route.
You also have to decide whether you want your event catered or if you will make the food in house. Of course this depends on the size of your event. The bigger the event, the more food you need, the more likely it's better to have it catered. A smaller party could be taken care of in house.
Overall, the food should be a high priority on your planning list. People love food and expect it to be delicious.
Your venue truly depends on what type of event you're having. A wedding? Your options are very very broad. A corporate meeting? Your options are a little more narrow. Maybe you're just throwing a party? You can really choose wherever fits your theme. Your venue sets the tone of the event.
Venue options include:
Outdoor event space
Your options are really endless, but you need to put some thought into the feel you are trying to go for. You also will always want to have a back up plan for outside events. Maybe you'll want to hand out fans if it's hot outside? Or maybe you'll have covered awnings in case it rains? Whatever the case may be hope for the best, but be prepared for the worst.
Decorations can change the feel of the entire event. Your decorations can make or break the event. But remember sometimes less is more as well, so don't think that you have to use a million different things. Also the type of event you're planning might not need decorations. Evaluate the type of event you're having and the level in which you want to decorate to. Good luck and happy decorating!
Follow these guidelines and your event is sure to be a hit!
Event Planning - Where Do You Start?
Having worked in the event planning industry for almost 15 years there are not many surprises left - but occasionally I still get the "they did what" pass my lips! Why am I not surprised anymore - because over the years the number one rule for event planning is putting time into the pre planning of the event, and then planning contingencies for the exceptions that may happen?
So where do you start? As far out from the event date as possible as getting space is the first step. In Orlando where we do a lot of work it is not unusual to be booking one year out at some of the venues, as they are booked solidly every week.
The first few decisions are the easiest. What is the budget? What is the event about? A party, corporate seminar, convention, festival, wedding, anniversary the list is endless, but one thing remains a constant once the event has a name and the type of event is decided, the next step will be to decide where to hold the event. This is where the real event planners stand out from the crowd. So you have an event - okay lets book a hotel is normally the next answer but why would you miss out on an opportunity to create a unique experience for your client. Stop thinking like a newbie!
Look around the city where you are and start looking for that space that is different! We once held a red carpet fashion show right outside the Lingerie store that was promoting their opening! What's unusual about that? Nothing except the two lane highway outside we had to close, get planning permission and then build a 150ft marquee over the roadway, flooring, carpeting, stage, runway, extravagant lighting. All in one day. That's planning. Or the client that wanted a nautical theme, so we brought in a pirate ship complete with water cannons, pirate uniforms for everybody including the CEO! Ahh Captain. Get the idea, think outside the box - everybody does hotels, make your event unusual. What about an event/launch or party on the top floor of a multistory car park, we have even taken over parking lots for major festivals downtown and invited 5000 people to attend. Used castles for car launches and produced tours for musical competitions.
So know we have an event and the location/venue. Do you need planning permission for the event? If you have tents, or are somewhere public the answer is going to be Yes. Get that permit application in quickly, the city will have lots of questions for you to answer. Don't worry they will let the event happen they just want every answer and t crossed, so allow time for them.
Are you helping with the marketing too? Now is the time to get all this started and the timeline built when the copy, printing, mailing emailing needs to be done. Do you see a pattern starting, timelines, pre planning, etc.
Next on the list is going to be catering commonly called F&B. Is this a sit down event, stand up cocktails, dinner reception, hors-devours, alcohol, etc. Again another decision and one that needs a budget figure. Hot meals catered with full service can cost upwards of $50 a plate or as low as $19. Its all about the budget. Once you have decided on what is required your event planner will have a list of suitable caterers who can produce the meals.
If the event is themed, then the next step is to design the layout of the tables, surroundings, and make the venue become an experience. I remember erecting a Marquee inside a tall ballroom for one client, as they did not want the tradition ballroom space. A local hotel has two weeks of Ice sculpture in their ballrooms and kids can play on the ice slides, play in the snow and experience below freezing conditions - in Central Florida
Another area that will need addressing is entertainment, is their music, DJ what style and what purpose. Is it for dancing to or just background ambience? Again if the event requires a headliner you will have to contact the booking agencies in plenty of time to ensure schedules are available - you did have a second choice ready as well didn't you?
So now we have an event, the date(s), a theme, a venue, food and drink, entertainment and the permit has been granted by the city!
What about Sound and lights and video for the event - usually called Audio Visual or AV again the event planner will know what and where to get the appropriate systems from and the size of equipment required depending on the number of attendees. While we are looking at AV, we may as well mention the videographer to film and record the event for the DVD and also the photographer to take a zillion shots during the evening making sure to get everybody in at least one picture!
The event date is obviously getting closer. If this is a corporate event you will want to make sure that there is all the appropriate insurance and Public/General Liability insurance certification in place. The policy should be for at least $1 million dollars of protection.
The fire Marshall always wants to know about events in their city and no matter how big or small, a phone call to answer their questions and get approval is always part of the planning stages. It is your responsibility to contact the fire Marshall not theirs to contact you.
One area that a number of people forget about is how are people getting to the event, are people flying in, are you booking the tickets? And if so what transportation are you providing from the airport for them? We use certain limo services that have given us great service and deals over the years and we know that guests are in good hands.
So far we have overcome every problem but as this is a summery of event planning, every event will be different. Seminars for instance will need registration tables, classroom style layouts, etc each event has its own nuance.
On the day of the event, everything comes together as planned, if you didn't plan for the contingency then panicking doesn't help. Look at every part of the timetable and second guess what if scenarios? Plan around those too so that your day runs smooth.
Lastly the day isn't over until the last guest leaves..errr no! until the venue has been restored to how you found it, until all the decorations are removed, the catering has packed up and left, the AV guys have got all their gear in the vans and the venue operations personnel have finally said goodnight and thank you.
Steve A Brown
Event Planner - Resource Management Alliance