Having worked in the Pearl City event planning industry for almost 7 years there are not many surprises left – but occasionally I still get the, “They did what?” pass my lips! Why am I not surprised anymore – because over the years the number one rule for event planning is putting time into the pre planning of the event, and then planning contingencies for the exceptions that may happen?
So where do you start? As far out from the event date as possible as getting space is the first step. In Pearl City, where we do a lot of work, it is not unusual to be booking one year out at some of the venues, as they are booked solidly every week.
The first few decisions are the easiest. What is the budget? What is the event about? A party, corporate seminar, convention, festival, wedding, or an anniversary – the list is endless, but one thing remains constant once the event has a name and the type of event is decided, the next step will be to decide where to hold the event. This is where the real event planners stand out from the crowd. So you have an event – okay lets book a hotel is normally the next answer but why would you miss out on an opportunity to create a unique experience?
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You've been tasked with planning an event and don't know where to begin. Take a deep breath, anyone with any level of event expertise can take an event from good to great. Here is how:
For beginners, it is imperative that you do your homework. You must first generate an event plan and consider the building blocks of any event: target market, situational analysis, the 6 P's and planning.
Let's get started. Think very clearly about the people you are trying to attract. Ask yourself the question: Who is your target market?
Once you identify those that will be attending your event, allow yourself time to travel into the hearts and minds of your potential audience. Believe me; knowing what kinds of things they like to see, do, buy and eat will be helpful as your event plan begins to come to life.
Now that you have your target market in mind, let's take a look at your situational analysis. You will need to examine your internal strengths and weaknesses and your external opportunities and threats as they relate to whatever you are planning to do. You must be brutally honest with yourself when analyzing the various components of your event.
The next step in taking your event from good to great is to identify the 6 P's of event planning: Purpose, People, Product, Place, Price and Process. Outlined below you will find the questions related to each P that you should answer prior to diving into the planning phase.
- Why are you doing this event? (Purpose)
- Who will attend? (People)
- What are you going to do? (Product)
- When and where? (Place)
- How much is it going to cost you? (Price)
- How are you going to get the job done? (Process)
Now that you have identified your target market, have performed a situational analysis and have answered the building block questions of planning an event, you are ready to develop a formal event plan and begin execution shortly thereafter.
A formal event plan has several interrelated components: goal, objectives, strategies, tactics, budget, timetable and evaluation. Your written detailed plan of action will serve as the backbone to your master event plan. Keep it close at hand and refer back to it often.
Congratulations, at this point you have finished your homework and can now move into the imaginative, fun side of event planning! Take your events to the next level by identifying a theme and carrying that theme from start to finish.
Planning a successful event is no walk in the park. It is tedious work and requires an individual who always keeps their dancing shoes and party hat nearby. One who is forever excited about the adventure and who remembers that problems that will inevitably arise but the beat must go on.
You've got a plan, now the let the event begin. You are on your way from good to great!
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Catering is the economic activity of providing food service at distant venues. A mobile caterer from his vehicle or cart directly serves food. Mobile catering is popular at events in the outdoors (like concerts), downtown business districts, and workplaces.
Event ranges from full-service catering in Dallas to box-lunch drop-off. When people say "caterer", they refer to, a caterer who with his staff at serves food at dining tables or sets up a self-serve buffet. The food is usually cooked at the venue, i.e., made entirely at the event, or the caterer may bring cooked food and give the final touches once it arrives. His staff is not responsible for cooking the food but they help in setting up the dining place. The catering in Dallas service is typically provided at weddings, banquets, and conventions. Any event where all are served with drinks and food or occasionally with hors d'oeuvres is known as a catered event.
In many events set up with color scheme or an entire theme is needed. A catering company is expected to know the art of cooking the food and serve it with elegance. Now a days catering in Dallas are focusing on a full-service business model. They take charge of cooking the food and also decorations, like lighting and table settings. The trend is to satisfy clients' with food as a centre point. With the right atmosphere, professional caterers can make an event memorable and special. Perfectly prepared food can appeal to senses of sight, smell, and taste, - perhaps even touch people's heart, but the ambience and decorations can play a vital role in the success of a catered event.
Make a list of your catering needs for a caterer to give you an accurate estimate for your event; you must state your needs very clearly. Do you have a venue for party/event with a kitchen on site? How many guests are expected to attend your event? Know if the caterer has requirement of minimum number of guests. Take into account that some guests of yours may have dietary requirements and make sure you tell this to your caterer. A professional caterer will be ready face anything unexpected that may come up at the event.