Having worked in the Kaanapali event planning industry for almost 7 years there are not many surprises left – but occasionally I still get the, “They did what?” pass my lips! Why am I not surprised anymore – because over the years the number one rule for event planning is putting time into the pre planning of the event, and then planning contingencies for the exceptions that may happen?
So where do you start? As far out from the event date as possible as getting space is the first step. In Kaanapali, where we do a lot of work, it is not unusual to be booking one year out at some of the venues, as they are booked solidly every week.
The first few decisions are the easiest. What is the budget? What is the event about? A party, corporate seminar, convention, festival, wedding, or an anniversary – the list is endless, but one thing remains constant once the event has a name and the type of event is decided, the next step will be to decide where to hold the event. This is where the real event planners stand out from the crowd. So you have an event – okay lets book a hotel is normally the next answer but why would you miss out on an opportunity to create a unique experience?
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The art of setting up seminars or company gatherings has really taken off in recent years. Dallas event facilities are amongst the leading venues in the state, and possibly the country. Dallas ranches offer wide open spaces where the company delegates can relax and enjoy all that is on offer, and perhaps learn a thing or two along the way.
With any kind of seminar, or gathering to say thank you to the employees, it is important that the place where the meeting is held fulfills all the requirements of the company. Merely booking a hall or hotel doesn't seem to cut it these days and suppliers have caught on to that fact.
Nowadays it is far more likely that a retreat of some standing will be booked to make sure that the employees get the message that they are valued, or that they can achieve bigger and better results with the company should they strive harder to meet goals.
Take, for example, the theme inspired ranch style settings beloved of those who hail from Texas. Wide open venues, with space to see and feel nature, must be like paradise to those who are tied up in board rooms and offices most of the day. These venues often spread over about one hundred acres and offer superb facilities like trail riding, horse riding lessons, mechanical bull riding, armadillo racing and a host of other western themed events to keep the reveler happy.
Even country and western style music is on offer with lessons in line dancing or shows from some top of the line entertainers mean that there will never be a dull moment at this style of seminar. Imagine stumbling across a gunfight at the OK corral in the local area. This would be a highlight in the entertainment package for sure.
But of course, these seminars do not have to be all fun and games. Rather, they use the entertainment to make the minds of the attendees open to some teaching points which will be done throughout the stay. Meeting halls can seat up to one thousand people or more, but still in the 'down home' style that is Texas. Although these state of the art convention centers have all the modern equipment that one would expect, they still manage to make the visitor feel like part of the family for sure.
Indeed, these venues are not just for sales and marketing teams, or company picnics. They can be used for just about any kind of meeting that will have to house a large number of participants. By putting it into a country setting means that the whole experience will be that much more memorable and enjoyable.
Clever companies will reserve their meetings when the headline entertainers are booked to appear. This means that their delegates will get an even greater thrill out of meeting up with other company workers as well as seeing some top notch entertainment at the same time. This is surely a great way to show company representatives that they are valued and needed.
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Event Planning or management is most probably similar in analogy to planning a typical birthday party, where the preparations need to be set up in the most effective ways. However, there are more intimate details in event management that needs to be paid close attention to.
Nowadays, the term Event manager seems to refer to an easy yet sophisticated and chic profession. Yet in actuality, there are consequences and accountabilities that are attached to this classy title of being a service provider. The name suggests the job profile of an event manager involves organizing a special affair. Concepts have to be visualized, planned, budgeted, and executed in events that are often highly regarded such as fashion or beauty shows, concerts, corporate seminars, exhibitions, wedding celebrations, theme parties, product launching, etc.
What is good about this career and its gaining popularity is the minimal requirement for financial investments, yet it allows the planner to be independent and flexible. Personal traits, character and attitude are of more importance in event planning. The planner of events must possess a real passion in holding or conducting affairs, they need to be organized and able to work in flexible and often extended hours. Although this exciting career among the younger generation may have been seen as a sensational one, it also demands a substantial amount of hard work and effort. Perfection is a major quality that must be achieved in any event management and therefore requires a great quantity of patience, good communication skills and comprehension to be practiced by an event manager. Duties must be discharged with efficiency, challenges must be confidently faced and situations must be given due attention and reaction. Team spirit, leadership and organizational skills are as well required in event planning. Every detail no matter how minute must be paid close attention to.
There are also courses available to be taken by anyone who decide on taking a career in event planning. Eligibility courses usually requires to have a bachelor's degree in any discipline but most preferred are management-related fields, social sciences, liberal arts and humanities. Individuals who are of interest simply have to finish these courses that are offered in many academic institutional and universities. Short term certificates as well as post graduate MBA courses may also be taken. Major areas of principles and techniques must also be mastered to effectively perform and execute the duties of an event planner. These principles include public relations, organizational development, communication and implementation.
Training and experience also contribute in becoming an adept and qualified event manager. While at school, the aspirant may work as an event staff personnel for sporting festivals and leagues. If there are local music shows to be held, assist in the preparation. Internships also play a major role in molding a successful planner.
Upon completion of qualifying courses, the event planner can join established companies in event planning or they may choose to set up and start their own business. Employment are available from corporate and public sectors, government agencies, tourist agencies, hotels, banks and other financial institutions, private consultancy firms etc.