Having worked in the Kula event planning industry for almost 7 years there are not many surprises left – but occasionally I still get the, “They did what?” pass my lips! Why am I not surprised anymore – because over the years the number one rule for event planning is putting time into the pre planning of the event, and then planning contingencies for the exceptions that may happen?
So where do you start? As far out from the event date as possible as getting space is the first step. In Kula, where we do a lot of work, it is not unusual to be booking one year out at some of the venues, as they are booked solidly every week.
The first few decisions are the easiest. What is the budget? What is the event about? A party, corporate seminar, convention, festival, wedding, or an anniversary – the list is endless, but one thing remains constant once the event has a name and the type of event is decided, the next step will be to decide where to hold the event. This is where the real event planners stand out from the crowd. So you have an event – okay lets book a hotel is normally the next answer but why would you miss out on an opportunity to create a unique experience?
Tips to Have a Great Gathering of the Corporate Team
A Bar Mitzvah is an honored, important Jewish celebration celebrating a boy's coming to age. A Bar Mitzvah symbolizes the boy's entrance into manhood at the age of 13. Putting religious ceremonies aside, a Bar Mitzvah is a huge, exciting celebration where the boy turned adult is treated almost like royalty, getting the best on this special occasion. It's important to celebrate this coming-of-age with a bang -- and that bang usually involves a spectacular party. Here are five essentials for making your son's Bar Mitzvah a spectacular, memorable event:
1. Great invitations. Send out traditional invitations with Hebrew and English wording weeks before the event. Invitation stores can make Bar Mitzvah invitations for you for convenience's sake. Otherwise, design your own with a computer graphics program such as Adobe Photoshop. A free alternative is the program GIMP or Pixia. Double-check your wording after it's completed, especially the Hebrew wording. Hebrew wording will not be the same as English wording. If you're having trouble wording it, consult a Hebrew linguist. Send these invitations out two weeks to a month before the actual Bar Mitzvah.
2. Pick a great location. Whatever you do, don't hold it at home. It should be held in a place of worship, or if you're very casual, a cute bar or restaurant. Make sure to decorate it plentifully -- you want to give the message that this day is very, very special in your lives. Sparse decorations won't convey that message, but ones that nicely accent your son's celebration will.
3. Travel in style. Your son is the center of attention, so treat him like he is. Have a limo take your son from your home to the Bar Mitzvah location. Fill the limo with gifts, non-alcoholic drinks, and finger food -- but let the limo driver know that he should take his time driving him to that location. That way your son can enjoy his day of coming-of-age, as well as arrive in style.
4. Delicious food. It's not a Bar Mitzvah without delicious food, right? Serve delicious food such as finger sandwiches, decadent sweets, and other goodies that younger and older generations will enjoy. Be mindful of dietary restrictions.
5. Meaningful speeches. It is not a true, meaningful Bar Mitzvah without speeches from the Torah. Relatives can read stories and speeches in English or native Hebrew, telling the tales of adulthood and coming-of-age. It's truly meaningful for the family and the son, something everyone will remember for ages.
Highlighting how special your son is - and how important his coming of age is - are the fundamental elements to creating a great, memorable Bar Mitzvah - besides a sprinkling of love, that is.
Event Planning - Time Management For Professionals
Having worked in the event planning industry for almost 15 years there are not many surprises left - but occasionally I still get the "they did what" pass my lips! Why am I not surprised anymore - because over the years the number one rule for event planning is putting time into the pre planning of the event, and then planning contingencies for the exceptions that may happen?
So where do you start? As far out from the event date as possible as getting space is the first step. In Orlando where we do a lot of work it is not unusual to be booking one year out at some of the venues, as they are booked solidly every week.
The first few decisions are the easiest. What is the budget? What is the event about? A party, corporate seminar, convention, festival, wedding, anniversary the list is endless, but one thing remains a constant once the event has a name and the type of event is decided, the next step will be to decide where to hold the event. This is where the real event planners stand out from the crowd. So you have an event - okay lets book a hotel is normally the next answer but why would you miss out on an opportunity to create a unique experience for your client. Stop thinking like a newbie!
Look around the city where you are and start looking for that space that is different! We once held a red carpet fashion show right outside the Lingerie store that was promoting their opening! What's unusual about that? Nothing except the two lane highway outside we had to close, get planning permission and then build a 150ft marquee over the roadway, flooring, carpeting, stage, runway, extravagant lighting. All in one day. That's planning. Or the client that wanted a nautical theme, so we brought in a pirate ship complete with water cannons, pirate uniforms for everybody including the CEO! Ahh Captain. Get the idea, think outside the box - everybody does hotels, make your event unusual. What about an event/launch or party on the top floor of a multistory car park, we have even taken over parking lots for major festivals downtown and invited 5000 people to attend. Used castles for car launches and produced tours for musical competitions.
So know we have an event and the location/venue. Do you need planning permission for the event? If you have tents, or are somewhere public the answer is going to be Yes. Get that permit application in quickly, the city will have lots of questions for you to answer. Don't worry they will let the event happen they just want every answer and t crossed, so allow time for them.
Are you helping with the marketing too? Now is the time to get all this started and the timeline built when the copy, printing, mailing emailing needs to be done. Do you see a pattern starting, timelines, pre planning, etc.
Next on the list is going to be catering commonly called F&B. Is this a sit down event, stand up cocktails, dinner reception, hors-devours, alcohol, etc. Again another decision and one that needs a budget figure. Hot meals catered with full service can cost upwards of $50 a plate or as low as $19. Its all about the budget. Once you have decided on what is required your event planner will have a list of suitable caterers who can produce the meals.
If the event is themed, then the next step is to design the layout of the tables, surroundings, and make the venue become an experience. I remember erecting a Marquee inside a tall ballroom for one client, as they did not want the tradition ballroom space. A local hotel has two weeks of Ice sculpture in their ballrooms and kids can play on the ice slides, play in the snow and experience below freezing conditions - in Central Florida
Another area that will need addressing is entertainment, is their music, DJ what style and what purpose. Is it for dancing to or just background ambience? Again if the event requires a headliner you will have to contact the booking agencies in plenty of time to ensure schedules are available - you did have a second choice ready as well didn't you?
So now we have an event, the date(s), a theme, a venue, food and drink, entertainment and the permit has been granted by the city!
What about Sound and lights and video for the event - usually called Audio Visual or AV again the event planner will know what and where to get the appropriate systems from and the size of equipment required depending on the number of attendees. While we are looking at AV, we may as well mention the videographer to film and record the event for the DVD and also the photographer to take a zillion shots during the evening making sure to get everybody in at least one picture!
The event date is obviously getting closer. If this is a corporate event you will want to make sure that there is all the appropriate insurance and Public/General Liability insurance certification in place. The policy should be for at least $1 million dollars of protection.
The fire Marshall always wants to know about events in their city and no matter how big or small, a phone call to answer their questions and get approval is always part of the planning stages. It is your responsibility to contact the fire Marshall not theirs to contact you.
One area that a number of people forget about is how are people getting to the event, are people flying in, are you booking the tickets? And if so what transportation are you providing from the airport for them? We use certain limo services that have given us great service and deals over the years and we know that guests are in good hands.
So far we have overcome every problem but as this is a summery of event planning, every event will be different. Seminars for instance will need registration tables, classroom style layouts, etc each event has its own nuance.
On the day of the event, everything comes together as planned, if you didn't plan for the contingency then panicking doesn't help. Look at every part of the timetable and second guess what if scenarios? Plan around those too so that your day runs smooth.
Lastly the day isn't over until the last guest leaves..errr no! until the venue has been restored to how you found it, until all the decorations are removed, the catering has packed up and left, the AV guys have got all their gear in the vans and the venue operations personnel have finally said goodnight and thank you.
Steve A Brown
Event Planner - Resource Management Alliance