Having worked in the Lanai Island event planning industry for almost 7 years there are not many surprises left – but occasionally I still get the, “They did what?” pass my lips! Why am I not surprised anymore – because over the years the number one rule for event planning is putting time into the pre planning of the event, and then planning contingencies for the exceptions that may happen?
So where do you start? As far out from the event date as possible as getting space is the first step. In Lanai Island, where we do a lot of work, it is not unusual to be booking one year out at some of the venues, as they are booked solidly every week.
The first few decisions are the easiest. What is the budget? What is the event about? A party, corporate seminar, convention, festival, wedding, or an anniversary – the list is endless, but one thing remains constant once the event has a name and the type of event is decided, the next step will be to decide where to hold the event. This is where the real event planners stand out from the crowd. So you have an event – okay lets book a hotel is normally the next answer but why would you miss out on an opportunity to create a unique experience?
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A useful event planning guide needs a large section on what exact equipment you will need. Have you ever been an event planner at an event and had the spine chilling moment when you realised that a vital bit of equipment had totally been forgotten about? Yep me to. That is one of the reasons I put this article together. The amount of technical equipment you will need will depend on what kind and size of event you are organising. A good Event Production Company will be able to advise you. A good place to start is to think about what media you want to use to get across your messages? Meanwhile, here are a few things to get you started.
Ask yourself and your speakers/presenters:
- What visual mediums will be used in presentations? PowerPoint slides, video, DVD?
- What type of screen is needed, a simple screen, projector and lap top, or a more complex stage set with lighting and graphics? All of these may depend on the size of your audience generally the larger the audience the more equipment you will need.
- Plus, do you want, front, back or fly projection?
- Will you need a Public Performance License? i.e. for Videos or DVD's or music you plan to play?
Now for some practical stuff..
- What size PA System and how many microphones do you need?
- What type of microphones do you need: Lapel, Hand Held or Lectern?
It's handy to have backups too. I was at an event recently where there was a shortage of roving mikes available for a question and answer session. The audience was about 300. The client gave the organiser a significant grilling after the event. Remember that errors like this can often lose you and your company a significant contract. That is why planning ahead is so vital to run a successful event. Something that is necessary is a supply of mike runners, or mike stands. With many companies recording events to leverage afterwards having all questions on tape is vital. A few agile mike runners will ensure that everyone has a mike at the correct time.
How will the organising team communicate, can you use Walkie Talkies?
How many technicians will you need and can the Event Production Company provide the right amount of people resource as and when you need it?
Finally a really good event production company can tell your more about systems such as:
- Electronic badges,
- Data readers to collect bar code information,
- Credit card payments for offers made at events
All are increasingly being used at larger events. When you know exactly what it is used need, create your own mini event planning guide that is bespoke to your event. Sometimes the simplest
ideas are the best. Mine becomes my 'event bible'!
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When planning an event, you must think about if you need centerpieces. Personally, centerpieces are one of my favorite parts of an event. They can be big, small, quaint, or flashy. Centerpieces can really add something to the event and make it look complete. There are some things to think about though. You don't want to make a centerpiece too tall that you can't see through at a social event. One time, we were planning a Christmas banquet and we thought it would be a great idea to use mini Christmas trees as the centerpieces, though we were wrong. The trees were too thick to see the people across the table, so the guests took the trees off of the tables. Talk about a centerpiece disaster. Another time, we planned centerpieces that had big, tall branches painted silver. These worked out fine because the branches weren't too flourished. You really have to think about the setting and events happening at your event when planning centerpieces, otherwise they can hinder the success of your event.
Invitations are not as simple as they appear to be. Invitations are the very first impression you make on your guests. You make the first impression completely without even seeing them and weeks in advance. Your invitation sets the tone for the event. Your guests get a feel for the event before attending.
How soon should you send them out you ask? If planning for a wedding, it is suggested you send them out 8 weeks before the wedding. If planning a party, it is suggested you send them out 3-6 weeks before the event depending on the specifics. Make sure you give people enough time to plan. Make sure to include all important event info, as well. Who, what, when, where, why, what to wear, and how to RSVP.
Get creative with your invitations! Personally I love invitations that are an actual object to be used. Maybe you make a mixed CD of your favorite songs and send that as an invite? When I was a kid, my mom always had the coolest invitations for my birthday parties. One time she laced shoe laces up a paper roller skate for a skating party. Another time she wrote all of the party info on a beach ball for a pool party. Your invitations don't just have to be paper sheets. Think outside of the box! It will also make your guests more interested and excited to come.
Some people argue that the best part of any event is the food. When choosing food for your event, you really need to think about the audience you're catering to.
Are you planning a kids or family event? Pizza is always a safe option for kids. Most children like pizza and it is easy for you. Planning an event for college students? College students just like free food. You're pretty safe with anything. As for adults, it depends on the formality of the event? A black tie affair, then of course you will have a course meal. A wedding? It's up to the couple if they'd rather go the buffet route or the plated meal route.
You also have to decide whether you want your event catered or if you will make the food in house. Of course this depends on the size of your event. The bigger the event, the more food you need, the more likely it's better to have it catered. A smaller party could be taken care of in house.
Overall, the food should be a high priority on your planning list. People love food and expect it to be delicious.
Your venue truly depends on what type of event you're having. A wedding? Your options are very very broad. A corporate meeting? Your options are a little more narrow. Maybe you're just throwing a party? You can really choose wherever fits your theme. Your venue sets the tone of the event.
Venue options include:
Outdoor event space
Your options are really endless, but you need to put some thought into the feel you are trying to go for. You also will always want to have a back up plan for outside events. Maybe you'll want to hand out fans if it's hot outside? Or maybe you'll have covered awnings in case it rains? Whatever the case may be hope for the best, but be prepared for the worst.
Decorations can change the feel of the entire event. Your decorations can make or break the event. But remember sometimes less is more as well, so don't think that you have to use a million different things. Also the type of event you're planning might not need decorations. Evaluate the type of event you're having and the level in which you want to decorate to. Good luck and happy decorating!
Follow these guidelines and your event is sure to be a hit!