Having worked in the Maalaea event planning industry for almost 7 years there are not many surprises left – but occasionally I still get the, “They did what?” pass my lips! Why am I not surprised anymore – because over the years the number one rule for event planning is putting time into the pre planning of the event, and then planning contingencies for the exceptions that may happen?
So where do you start? As far out from the event date as possible as getting space is the first step. In Maalaea, where we do a lot of work, it is not unusual to be booking one year out at some of the venues, as they are booked solidly every week.
The first few decisions are the easiest. What is the budget? What is the event about? A party, corporate seminar, convention, festival, wedding, or an anniversary – the list is endless, but one thing remains constant once the event has a name and the type of event is decided, the next step will be to decide where to hold the event. This is where the real event planners stand out from the crowd. So you have an event – okay lets book a hotel is normally the next answer but why would you miss out on an opportunity to create a unique experience?
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A useful event planning guide needs a large section on what exact equipment you will need. Have you ever been an event planner at an event and had the spine chilling moment when you realised that a vital bit of equipment had totally been forgotten about? Yep me to. That is one of the reasons I put this article together. The amount of technical equipment you will need will depend on what kind and size of event you are organising. A good Event Production Company will be able to advise you. A good place to start is to think about what media you want to use to get across your messages? Meanwhile, here are a few things to get you started.
Ask yourself and your speakers/presenters:
- What visual mediums will be used in presentations? PowerPoint slides, video, DVD?
- What type of screen is needed, a simple screen, projector and lap top, or a more complex stage set with lighting and graphics? All of these may depend on the size of your audience generally the larger the audience the more equipment you will need.
- Plus, do you want, front, back or fly projection?
- Will you need a Public Performance License? i.e. for Videos or DVD's or music you plan to play?
Now for some practical stuff..
- What size PA System and how many microphones do you need?
- What type of microphones do you need: Lapel, Hand Held or Lectern?
It's handy to have backups too. I was at an event recently where there was a shortage of roving mikes available for a question and answer session. The audience was about 300. The client gave the organiser a significant grilling after the event. Remember that errors like this can often lose you and your company a significant contract. That is why planning ahead is so vital to run a successful event. Something that is necessary is a supply of mike runners, or mike stands. With many companies recording events to leverage afterwards having all questions on tape is vital. A few agile mike runners will ensure that everyone has a mike at the correct time.
How will the organising team communicate, can you use Walkie Talkies?
How many technicians will you need and can the Event Production Company provide the right amount of people resource as and when you need it?
Finally a really good event production company can tell your more about systems such as:
- Electronic badges,
- Data readers to collect bar code information,
- Credit card payments for offers made at events
All are increasingly being used at larger events. When you know exactly what it is used need, create your own mini event planning guide that is bespoke to your event. Sometimes the simplest
ideas are the best. Mine becomes my 'event bible'!
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Having worked in the event planning industry for almost 15 years there are not many surprises left - but occasionally I still get the "they did what" pass my lips! Why am I not surprised anymore - because over the years the number one rule for event planning is putting time into the pre planning of the event, and then planning contingencies for the exceptions that may happen?
So where do you start? As far out from the event date as possible as getting space is the first step. In Orlando where we do a lot of work it is not unusual to be booking one year out at some of the venues, as they are booked solidly every week.
The first few decisions are the easiest. What is the budget? What is the event about? A party, corporate seminar, convention, festival, wedding, anniversary the list is endless, but one thing remains a constant once the event has a name and the type of event is decided, the next step will be to decide where to hold the event. This is where the real event planners stand out from the crowd. So you have an event - okay lets book a hotel is normally the next answer but why would you miss out on an opportunity to create a unique experience for your client. Stop thinking like a newbie!
Look around the city where you are and start looking for that space that is different! We once held a red carpet fashion show right outside the Lingerie store that was promoting their opening! What's unusual about that? Nothing except the two lane highway outside we had to close, get planning permission and then build a 150ft marquee over the roadway, flooring, carpeting, stage, runway, extravagant lighting. All in one day. That's planning. Or the client that wanted a nautical theme, so we brought in a pirate ship complete with water cannons, pirate uniforms for everybody including the CEO! Ahh Captain. Get the idea, think outside the box - everybody does hotels, make your event unusual. What about an event/launch or party on the top floor of a multistory car park, we have even taken over parking lots for major festivals downtown and invited 5000 people to attend. Used castles for car launches and produced tours for musical competitions.
So know we have an event and the location/venue. Do you need planning permission for the event? If you have tents, or are somewhere public the answer is going to be Yes. Get that permit application in quickly, the city will have lots of questions for you to answer. Don't worry they will let the event happen they just want every answer and t crossed, so allow time for them.
Are you helping with the marketing too? Now is the time to get all this started and the timeline built when the copy, printing, mailing emailing needs to be done. Do you see a pattern starting, timelines, pre planning, etc.
Next on the list is going to be catering commonly called F&B. Is this a sit down event, stand up cocktails, dinner reception, hors-devours, alcohol, etc. Again another decision and one that needs a budget figure. Hot meals catered with full service can cost upwards of $50 a plate or as low as $19. Its all about the budget. Once you have decided on what is required your event planner will have a list of suitable caterers who can produce the meals.
If the event is themed, then the next step is to design the layout of the tables, surroundings, and make the venue become an experience. I remember erecting a Marquee inside a tall ballroom for one client, as they did not want the tradition ballroom space. A local hotel has two weeks of Ice sculpture in their ballrooms and kids can play on the ice slides, play in the snow and experience below freezing conditions - in Central Florida
Another area that will need addressing is entertainment, is their music, DJ what style and what purpose. Is it for dancing to or just background ambience? Again if the event requires a headliner you will have to contact the booking agencies in plenty of time to ensure schedules are available - you did have a second choice ready as well didn't you?
So now we have an event, the date(s), a theme, a venue, food and drink, entertainment and the permit has been granted by the city!
What about Sound and lights and video for the event - usually called Audio Visual or AV again the event planner will know what and where to get the appropriate systems from and the size of equipment required depending on the number of attendees. While we are looking at AV, we may as well mention the videographer to film and record the event for the DVD and also the photographer to take a zillion shots during the evening making sure to get everybody in at least one picture!
The event date is obviously getting closer. If this is a corporate event you will want to make sure that there is all the appropriate insurance and Public/General Liability insurance certification in place. The policy should be for at least $1 million dollars of protection.
The fire Marshall always wants to know about events in their city and no matter how big or small, a phone call to answer their questions and get approval is always part of the planning stages. It is your responsibility to contact the fire Marshall not theirs to contact you.
One area that a number of people forget about is how are people getting to the event, are people flying in, are you booking the tickets? And if so what transportation are you providing from the airport for them? We use certain limo services that have given us great service and deals over the years and we know that guests are in good hands.
So far we have overcome every problem but as this is a summery of event planning, every event will be different. Seminars for instance will need registration tables, classroom style layouts, etc each event has its own nuance.
On the day of the event, everything comes together as planned, if you didn't plan for the contingency then panicking doesn't help. Look at every part of the timetable and second guess what if scenarios? Plan around those too so that your day runs smooth.
Lastly the day isn't over until the last guest leaves..errr no! until the venue has been restored to how you found it, until all the decorations are removed, the catering has packed up and left, the AV guys have got all their gear in the vans and the venue operations personnel have finally said goodnight and thank you.
Steve A Brown
Event Planner - Resource Management Alliance